Explanation of the hot seat offer for Bolton
There appears to be some confusion from some of our fans about the Capital One Cup ‘hot seat’ offer that the club are running for the Bolton Wanderers game.
The simple explanation is that 350 seats around the stadium have been chosen at random and if a fan picks one of these seats they will also receive a free ticket for the game.
We’ve had a number of questions about the offer and here we will hopefully answer those questions.
Q - Why was it advertised 2 for 1 last week in the Shropshire Star
A - The initiative is one proposed by Capital One. We agreed to opt in a for the hot seat method, however even though the Capital One literature was supposed to reflect this it went out incorrect, hence the situation we are in. We were surprised to see these ads go out when they did as the system was not in place and ticket prices still had to be agreed with Bolton.
Q - What happens with the free tickets which aren’t allocated to fans? I take it the club either gets subsidised by Capital One or gains some other way allowing you to offer these tickets.
A - The tickets are not subsidised, we get no compensation for the free tickets allocated or for loss of income, this is an agreement between Capital One and the Football League
Q - From what I believe season ticket holders have no chance of having a hot seat, surely this is penalising part of the fan base?
A - This is incorrect, as this is a cup game the season tickets do not apply and all seats are released and the seats have been chosen by random selection, we already have a number of people who have won the free seats who are season ticket holders
For full details on the Town v Bolton Wanderers Capital One game click - Bolton Wanderers- Capital One Cup tickets