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Jonjo's campaign for charity

7 March 2013

A link between a 10-year-old boy and Bobby Moore

A link between a 10-year-old boy and Bobby Moore
Shrewsbury Town have played their part in a charity venture inspired by a 10-year-old boy to raise money for the Bobby Moore Fund - and this is the story of the boy involved.
“My name is Jonjo and I am 10 years old.  My Nanny and Bobby Moore both died from bowel cancer. 
"I wanted to do something nice in their memory and to stop other people dying so I do lots for The Bobby Moore Fund and so far I have raised over £1m in funds and awareness for the charity.
“In February 2013 it will be Bobby's 20th anniversary and I am doing something special. 
"I am organising The Big Football Tag and it will include every professional football club. Each tag team will collect its club captain’s armband and take it to the next club in the chain. 
"They will pass it to them and this will happen right across England until the last tags reach me at Upton Park.  
"When I am tagged I will walk to Wembley to collect the England captain’s armband and bring it back to Upton Park. I will bring all of the armbands with me and I will walk 66 miles in six days - 66 for the 1966 World Cup win and six days for Bobby’s shirt number.”
Shrewsbury Town is delighted to be part of this venture and last Thursday Martin James, the club's head of community development, launched a leg of the venture.
He set off from the Greenhous Meadow with Matt Richards's signed armband to Molyneux to tag a Wolverhampton Wanderers supporter.
From there the tag continues until the chain reaches Jonjo at Upton Park having been passed through many clubs and collecting armbands along the way.
You can read lots about Jonjo, his efforts to fund raise and the “tag” adventure on the internet if you google Jonjo Heuerman or go to 

There is a video message from Jonjo to supporters at

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