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Shropshire’s Heart Age Campaign

18 October 2013

Could you be the face of a new health campaign?

Could you be the face of a new health campaign?

People across Shropshire are being asked to come forward as the potential faces of a new health campaign in the county.

Shropshire Council’s Public Health team are looking for individuals, family and friend groups to represent Shropshire’s Heart Age Campaign set to launch in the New Year.   This is being supported by the Community Trust here at Shrewsbury Town FC.

The campaign’s aim is to help people understand their heart health and how lifestyle factors can affect it by using Heart Age. 

Heart Age is a simple online tool that asks a few questions about your health and lifestyle and uses this information to calculate how old your heart is. Comparing your heart age to your real age gives you an understanding on how healthy your heart is, and for those whose heart age is greater than their true age, Heart Age provides help and advice on how to improve it.

Shropshire Public Health have teamed up with global organisation Unilever who’ve created the Heart Age Tool,  in a quest to motivate Shropshire residents  to adopt healthy lifestyle habits that will help reduce their risk of developing chronic health problems.

The team are looking for local residents to be Heart Age Champions and if selected become the face of the campaign. Heart Champions chosen for the photo shoot will appear in the Heart Age campaigns posters and other promotional material.

We are specifically looking for: 
• Women who are 50 and over
• Two female friends 50 and over who’ve been friends for a long time
• Brothers who are 50 and over
• Father aged 65 and over with daughter aged 35 and over
• Men only sports teams (e.g. football, rugby, cricket) or individuals from a male only sports team 

The photo shoot will be held in Shrewsbury on Monday 21 October at Shrewsbury Town Football Club.  Martin James, head of community development at the club is up for the challenge.  “ I have put myself forward as a Heart Age Champion” says Martin who admits to being the wrong side of 50! “ I believe that being given a heart age is a more realistic way of informing a person about their general state of health.  I am hoping to have the heart of a 25 year old!”

If you fancy becoming a Heart Age Champion, with a chance to be the FACE of the Heart Age Campaign, send a photo of yourself and a brief explanation to why you would make a good Heart Age Champion to Rebecca Gwilliam, Public Health, Shropshire Council, Shirehall, Abbey Foregate, Shrewsbury, SY2 6ND or by email  For further information about the campaign call 01743 253979.

More information on about the Heart Age project and what it takes to be a champion visit

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