Update following recent Supporters Parliament survey on possible badge changeFollowing the recent survey carried out by the Supporters Parliament in respect of the Club's badge, Shrewsbury Town Football Club can confirm that it is now their intention to update and launch a new evolved crest incorporating the traditional loggerheads.
It is the Club's vision for the revised emblem to incorporate traditional elements of the Club’s famous badge, whilst underlining its ambition for the future with subtle additions.
The Club intends for the updated badge to include the three Loggerheads and Floreat Salopia.
Town Chief Executive Matt Williams said: “It's no secret that the Chairman has been a Town supporter all his life and it has been abundantly clear to me during my first few months here that he always wants the best for the Club and the business.
“He acknowledges supporter feeling on the badge issue and is also optimistic that changing the badge will be good for business in terms of brand loyalty and merchandise revenue.
“Again, with consultation with members of the Supporters Parliament, we plan to imminently share a number of new designs for people to vote on, we want the designs to be a visual representation of what we stand for as a Club.
“The Chairman has worked relentlessly during his time at the Club to improve the facilities and I think the fantastic Greenhous Meadow is a credit to him. The playing squad we've assembled over the summer is arguably one of the strongest we have had for some time and everyone here wants to move things forward on and off the field; this change is part of the ongoing root and branch review the Chairman and Board committed to undertake at the end of last season.
“Once the vote is finalised the evolved new crest will first appear on replica shirts in the 2015/16 season.”