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‘EFL STORIES’ Launches

6 August 2016

Campaign to tell the stories of people who make the EFL what it is

Mal Starkey played a key role in the start of the new football season today in the home against MK Dons.  To mark the start of the new football season, the EFL has launched its #EFLStories campaign to tell the stories of all the people who help make the EFL what it is - a football experience for everyone.  

Launching today with an #EFLstories video, over the course of the 2016/17 season the EFL will share individual accounts from a plethora fans, players, managers, club staff and a club mascot or two, with each person sharing the reasons why they love football via their favourite memories, tales and feelings about the wider game.

Across the opening two weekends of the season, the first 72 people featured on the #EFLStories website will have the privilege of delivering their club’s new Mitre match ball to the pitch at the first home league game of the season. With #EFLStories ball presentations taking place across all three divisions of the Sky Bet EFL, each person nominated for this honour has been put forward by their favourite EFL club. Some example #EFLStories include: 

Mal Starkey, Shrewsbury Town

“Mal Starkey has served Town as a player, trainer, coach, kitman, stand-in groundsman, caretaker manager (three times), physio from 1969 through to 2002, associate director and now president.  He has a long history of association with the EFL during a playing career which started in 1954 at Blackpool.”

All the #EFLStories can be viewed at and EFL fans at home and abroad are being invited to submit the reasons why they love the game to the site. With the campaign continuing throughout the 2016/17 season, the EFL will be sharing a variety of the stories, photos and videos across social media.

Drew Barrand, EFL Marketing Director said: “Everyone who attends an EFL game or works behind the scenes at one of our 72 clubs has a story to tell about what football means to them. 

“Following this season’s rebrand to the EFL, the #EFLStories campaign has been created to demonstrate the breadth and depth of what the EFL offers. Be it high drama, great games, communities uniting or innovating the game, the EFL really does offer something for everybody as this collection of captivating stories show.”

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