MPM looking for fans thoughts on the matchday catering.
MPM Catering were announced as the new stadium caterer over the summer and have been using the pre-season to see how things work at Shrewsbury Town.
The Northampton Town game saw a healthy crowd of close to 6,000 in attendance and it gave MPM a chance to see what Town fans want on a matchday.
MPM have taken a ‘back to basics’ approach of looking at the menus and the operation on matchdays so they can improve the quality and customer service on offer.
MPM have been listening to fans feedback and Managing Director Mark Morris explained their current approach to matchdays.
“We have a short term back to basics strategy for the early games this season so that we can gather data. Our mission when we came on board with Shrewsbury Town has two eventual aspirations, the first to improve customer service and the second to improve the quality of the food available and for the Montgomery Waters Meadow to be known for it’s food quality”, said Mark.
“These aspirations are going to take time, we were only awarded the contract a few days before the first pre-season game and unfortunately the information and data gathering in the past has been limited. During pre-season the West Stand was only part used for the two games by away fans so it wasn’t until the Northampton game we could really see the flow of people and get genuine feedback from home supporters.
“During pre-season we left the menus exactly the same as the season before but it became apparent that a couple of products do not reach the standard we are aspiring to so we made the quick decision to remove these products, the burger and the rollover hotdog.
“The next thing we want to ensure is that we do not run out of anything, after the Aston Villa game it became apparent that we needed to reduce the menu and install ovens so pies can be cooked at different times throughout the day. Because we were able to gather data we were able to see what sold well and what did not, with this information we made the decision to drop the Chicken and Mushroom pies and sausage rolls.
“There have been a number of comments about availability of real ale on the concourses. We re-opened the Woods bar in the Salop Leisure stand for the Northampton game while on the County Group Stand we opened two pumps on the bar kiosk so people could purchase food and drink without having to queue twice.
“Over the next few matches we will be working on many things, the first is the introduction of another bar in the County Group Stand, whilst this will be a Woods bar we will also be offering bottled lager and pies as well.
“We are looking for constructive feedback to help us continually improve the way we do things, we are a local company and we want to support our local team and that is to improve food quality and customer service.”