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County Group Takeover West Stand

13 July 2017

The County Group – insuring you always get the right result

The West Stand will have a new name this season with The County Group taking over the naming rights.

The County Group, current Insurance Brokers of the Year have experienced rapid growth in recent years due to their unique objective of ‘bringing insurance back to the community’ whilst working hard to compete with the choice and prices available online. In addition to their branch on Anchorage Avenue within Shrewsbury Business Park, which specialises in both personal and business insurance. The company have 23 other branches across the country, employs 250 people and is expected to handle £70m worth of premiums in 2017.

“I invited Dave Clapp the CEO along with a colleague to our game against Charlton last year as I knew they were opening a branch in Shrewsbury – I think I chose the right game to introduce them to the club as Town ran out 4-3 winners in what was definitely the game of the season!” Commented Richard Hill, Shrewsbury Town Commercial Manager. “ The link up with The County Group will enable them to promote to our fan base locally through their club connect product offering services to them and also using the stand as a way to promote their brand affectively.”

Dave Clapp, CEO of The County Group, comments…

“We are delighted to be sponsoring the West Stand and wish Shrewsbury Town all the best for this forthcoming season. We looked at supporting the club as we have recently opened an office in Shrewsbury who offer both personal and business insurance, therefore increasing our presence in the area even further. We are passionate about community broking and our Shrewsbury team are experienced in managing client relationships with local residents and businesses and are well-known and respected both within the community and the industry.”

We are looking forward to supporting Shrewsbury Town in the Community charity which strives to make a positive difference for all across Shropshire through sport and learning. As a reminder, The County Group will donate back to the club for every new home, car or business insurance policy if you quote “Shrewsbury Town” when obtaining a quotation”. Supporters can get a quote by visiting or calling 01743 290 400.”

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