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Safe Standing Target Reached

17 October 2017

FansBet Sponsorship completes Shrewsbury Town’s Safe Standing Crowdfunding Campaign

In an historic achievement, Shrewsbury Town Football Club are one step closer to being the first club in England & Wales to introduce safe standing at their Montgomery Waters Meadow stadium, following the successful completion of their crowdfunding campaign thanks to a considerable contribution from FansBet.

FansBet, whose ambassador is former England goalkeeper Paul Robinson, said of their contribution to the campaign “We know exactly how important the issue of safe standing is to fans in helping generate the correct environment to enjoy watching football for supporters young and old.”

The campaign, spearheaded by the Shrewsbury Town Supporters’ Parliament in partnership with the Club and sports fanfunding specialists Tifosy, raised more than £65,000 through contributions from almost 1,000 fanfunders.

Reflective of the national demand for safe standing, the crowdfunding campaign drew in support from fans and supporters’ groups up and down the country, transcending traditional club loyalties. 

Speaking of the achievement, Roger Groves of the Shrewsbury Town Supporters’ Parliament said “This is a remarkable achievement by the hundreds of fans and sponsors, especially FansBet, who have paved the way for the thousands more to bring standing back to matchdays at their clubs. I am very proud that Shrewsbury Town has been at the heart of this”.

Brian Caldwell, Shrewsbury Town CEO, added “We are delighted that Shrewsbury Town will be the flagship club in addressing this issue, which is so important to so many fans. We will now continue to work closely with our local SAG (Safety Advisory Group) to gain the necessary certification for the Safe Standing area within the Salop Leisure Stand at the Montgomery Waters Meadow, and we hope to have supporters watching home games from the safe standing area before the end of the season”.

Safe standing has been something that fans nationwide have campaigned to see introduced for many years, as government policy currently prohibits many clubs from offering supporters the chance to stand. As one of the few clubs with an all-seater ground able to introduce a rail seating section, Shrewsbury Town will now lead the way in making the case for a change in policy and adding a standing option to the matchday experience for all clubs and fans.


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