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Club News

Caldwell on Attendances

23 February 2018

CEO hoping to encourage more fans to the Montgomery Waters Meadow

CEO Brian Caldwell is hopeful that the club can attract higher crowds to the Montgomery Waters Meadow between now and the end of the season.

Only 4,839 fans came to the game on Tuesday night against Gillingham, a figure which disappointed Town boss Paul Hurst.

Brian acknowledged that recent attendances haven’t been quite as high as he would like, but understood that there were reasons behind it.

“I spoke to Paul about his comments last night and I get where he’s coming from”, Caldwell told ShrewsWeb.

“At the end of the day I think we are disappointed to get below 5,000 attendance when we are sitting with a chance to go to the top of the league.

“There are two sides to every coin and maybe a lot of people are on holiday, but I think we are all disappointed with the crowd.

“There’s lots of things that could have an impact, but I said last week that I was actually a bit disappointed with the Rotherham crowd.

“We had just beaten Fleetwood to go top of the league, we were playing against a team that were fourth in the league and it was a beautiful sunny day as well, so it was a bit disappointing.

“Maybe on reflection, because we’ve had the two home games prior to Tuesday night, we should have done something with a ticket offer to try and encourage people, but sometimes it is a fine balance.

“We are certainly looking at the remaining games in the fixture list to try and see if we can do something to encourage the floating fans to come back because we need every supporter behind the club between now and the end of the season.”

The club are working hard behind the scenes to try and encourage more people down to the Montgomery Waters Meadow, but Brian believes there are a number of existing offers that also provide good value for money.

“We will always look at offers and look at what we can do to try and get more people along”, said Caldwell.

“We are trying to do various things to get people to come along, whether it’s the Youth Group Offer, whether it’s the Fancard, which has proved very popular, or whether it’s the parking to try and make it easier for people to come.

“We are all working behind the scenes as much as we possibly can to try encourage more people down. Whether it’s just making people aware of the games and there’s a lot of posters that are going round to pubs and clubs and shops around the area to make sure everybody is aware of when the games are as well.”

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