CEO updates on the matchday programme, Town Talk
Shrewsbury Town CEO Brian Caldwell recently arrived back from the EFL conference that took place in Portugal.
Amongst the many things discussed, match day Programmes was a hot topic with clubs no longer having to produce a Programme.
Brain gave his thoughts on the importance of the trip and having conversations with other clubs.
“A lot of good things come out of it,” Brian said.
“You get to speak to other clubs on a regular basis. Not just about players but a lot of other things as well.
“It was a bit of a learning curve getting to speak to everyone else. It also allowed me a chance to speak to other clubs that we may have been talking to about player situations. All be it incoming not outgoing.”
The EFL states clubs are no longer required to produce a Match-Day Programme and Brian gave his thoughts on the hot topic that was deeply discussed during the conference.
“What it does is give clubs a flexibility that they don’t have to have a Programme,” Brian said.
“There’s always been a rule that you have to produce a Programme so that the EFL adverts are in it.
“This gives clubs a flexibility that if they don’t want to operate a Programme, whether that’s through financial reasons or other.
“For us, we’re always looking for the sales to pay for the cost because you give away a number for free to media and the two sets of players etc.
“You’re always looking to see if the sales to cover the cost and the advertising hopefully means a profit, which goes back into the club budget.
“We certainly have no intention of stopping doing Programmes. A lot of our supporters rely on the Programme and read them and there are a lot of collectors out there as well.
“We have no plans to stop doing it but it allows other clubs the flexibility if they don’t want to do it, so I voted for that one to go through.”