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EFL 'SuperFans'

24 May 2018

EFL Launch 'SuperFans' Campaign for the Play-Offs

Shrewsbury Town Fan Chris Allen has been recognised by the EFL for his commitment to the club by becoming one of six ‘SuperFans’ ahead of this weekend’s EFL Sky Bet Play-Off Finals.

Dedicated fans from the six Play-Off Final clubs, who have travelled home and away all season to watch their team, have been chosen by the EFL and their Club to be the face of the 2018 Finals.

With over 18 million people attending EFL matches this season, the campaign celebrates the joy and passion of attending matches in person and the wide-range of emotions fans can feel by watching their team from the stands.

The EFL has followed the fans’ journey supporting their Club with a series of short videos capturing the highs and lows of following a Club through the Play-Off Semi-Finals to this weekend’s Final.

The SuperFans will also be walking the Sky Bet Play-Off Trophy out at Wembley in front of their fellow fans, have a feature in the match-day programme and feature on digital advertising at Wembley Stadium. Also, courtesy of Clear Channel, anyone making their way to Wembley will see the SuperFans super-sized in the London sky on the North London Towers.

Chris Allen was chosen to respresent Shrewsbury Town and he admits that it's a real honour.

"To be a Shrewsbury Town fan is a life long commitment, and after being a town fan for almost 40 years, you realise that moments like this weekend don't come around very often", said Chris.

"To be selected as the Superfan for this weekend, and be part of the occasion is a dream come true, especially to hold the trophy and walk it out. I only hope that I won't be the only one in Blue and Amber to be holding it on Sunday, and I feel sure I won't be."

The initiative is run by the EFL and their Chief Executive Shaun Harvey believes the campaign shows the passion that is created by EFL Fans.

“Being in and amongst the action at EFL stadiums on matchdays and experiencing the game live remains the most attractive option to supporters", said Shaun Harvey.

"Through the highs and lows and twists and turns of another dramatic EFL season, supporters of EFL Clubs are some of the most passionate and loyal in football. The SuperFans campaign highlights unwavering support that fans give to their Clubs and captures the unique experience of attending an EFL Play-Off match.

“EFL Clubs are increasingly aware of how they can tailor and enhance the match-day experience to different supporters, with innovative work being done to attract more families, away fans and ultimately create a more inclusive and diverse fan base.”


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