CEO on Wembley ticket sales strategy
Tickets have gone on sale to Town fans for the Sky Bet League One Play-Off final at Wembley Stadium.
Town have been allocated 20,000 tickets for the final and these went on sale at 8am this morning with sales having recently passed the 4,000 mark.
Although there are 20,000 tickets allocated not all of the blocks allocated to Town are on sale as yet.
The FA and Wembley Stadium operate a sales policy that means certain blocks do not go on sale until others are sold out.
This means that some categories and areas of Wembley Stadium where Town fans would like to sit are not on sale as yet.
Town’s CEO Brian Caldwell is frustrated that Town fans cannot currently buy in blocks that they would like to.
“It’s a frustrating situation we find ourselves in as we want Town fans to have the best choice possible when it comes to getting tickets for the final”, said Brian.
“We have had lots of fans contact us wanting to buy 120 and 121 but these are not on sale yet.
“I have been in constant dialogue with the EFL but they are adamant that the strict selling policy from The FA and Wembley Stadium must be adhered to.
“When we first spoke to the EFL we said we felt that we would easily pass the sales number of 12,000 we achieved for the CheckaTrade final and felt we would be nearer to the 20,000 mark.
“We will continue the dialogue with all parties and hope that these blocks will be available for Town fans to purchase very shortly.”