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Club News

EFL Family Excellence Award

26 April 2019

The annual EFL Family Excellence awards have been announced and once again Shrewsbury Town have been given the award.

Every season the EFL send a mystery family along to two home games over the season to see what the matchday experience is like.

Since 2008 Town have received the Family Excellence award every year, bar one.  This season has seen an overall mark of 8 out of 10 and Town finish 7th in Sky Bet League One table and 30th overall in the whole of the EFL.

The award is something that Town CEO Brian Caldwell is proud that the club continue to receive and improve on.

“It’s nice to see us receive a better score than last years, which shows that we are making improvements, and that is really important to us as a football club”, said Brian.

“The EFL will send a mystery family out twice per season at random to our home games and they do a full report on the two visits.

“That’s from buying a ticket, getting to the ground, parking, signage, programme, catering, pre and halftime activities and how the stewards were.

“It’s great to see that we are into the top half of all EFL clubs in offering a good family experience when they come to the Montgomery Waters Meadow.

“I really like these reports as they show the thoughts of an independent person coming along to the stadium and they show a lot of positives.

“It’s good to get an 8 out of 10 overall be we need to continue to strive to improve on what we offer and there are always things we can improve on.”

Shrewsbury Town are always looking at ways of improving the matchday experience for all supporters.  The close relationship between the club and the Supporter’s Parliament is something Brian thinks is key to helping the club achieve this.

“We always have a good dialogue with the Supporters Parliament on how we can make improvements to the matchday experience, and the Family Excellence award shows that families are coming along and enjoying the games”, said Brian.

“It’s all about the club and supporters working together and that is why the relationship with the Supporters Parliament is essential.

“The dialogue is open and honest and it is always good to get feedback whether that is good or bad, sometimes the only things you here are the bad things so this report is good to read.

“MPM always get some criticism but if you read the report they come out very well, the family thought the pricing was good, the service was good and the quality of food was good.

“People see things differently and it is good to get a fresh look at how we operate at the stadium, but we will always look to push for a better matchday experience for all.”

The EFL held their annual Fan Engagement Seminar on Thursday which Lawrence Ellerby, our Safety Officer, and Martin Gaunt, our Ticket Office Manager, attended and found very useful.

As always we welcome all feedback about the matchday experience at the Montgomery Waters Meadow, if you have any please contact


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