CEO explains sales to season ticket holders strategy and shares some numbers
Tickets for the Emirates FA Cup game at home to Wolves have been on sale since Thursday morning to existing season ticket holders and the take up from Town fans has been excellent.
After the ticket office closed on Friday evening over 4,500 tickets had been snapped up for the exciting derby game on Saturday 26th. With Wolves allocation of close to 1,700 that mean total sales have passed the 6,200 sales mark.
Some fans have taken to social media to question the clubs decision to allow existing season ticket holders to purchase and extra adult ticket and two junior tickets if required. The chat has seen supporters post their support while others aren’t as much in favour of the decision.
Town CEO Brian Caldwell has spoken to ShrewsWeb to help explain the decision and add some figures to the discussion.
“In recent seasons we have always allowed our season ticket holders the opportunity for games such as these to be able to purchase an additional ticket.
“For me its forms part of the benefit of committing to a season ticket, which supporters commit financially to the club from well before the next seasons fixtures have been confirmed.
“I hope that the season ticket holders in the main will use these extra tickets for fellow Town fans and family members. What they need to remember is every ticket sold is linked back to their supporter’s number and account
“For the Wolves match we have given them the opportunity to purchase up to an additional two child tickets. At a time when we are pushing the U12 free season tickets and match tickets to trying to encourage more younger fans I feel this hopefully helps them encourage more young fans to come along to see a bigger game such as this and become fans for the future.
“To date we have sold just over 300 child tickets of which many of them are already junior season ticket holders so the take up is not as high as some may think.
“At present we have also sold around 4,500 home end tickets out of a capacity of circa 8,000 available home end tickets.
“Obviously Thursday was likely to be the busiest day with 2,700 tickets sold and that has been justified with an additional 1,300 thus far today.
“For previous big games such as West Ham last season we did go to public sale despite the two per season ticket approach and managed to accommodated most who wanted a ticket.
“Therefore there are still just under 4,000 tickets available for home supporters, these will go on sale to loyalty points holders on Sunday after the season ticket holders last day tomorrow (Saturday).
“For the Wolves game we have made sure it is a 3pm Saturday kick-off and stuck to our normal matchday prices. A family of two adults and two children can come to the game for £40, so hopefully supporters can see what we are trying to do.”
Full ticket details can be found here – Wolves Ticket Details.