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Interviews

Brian Caldwell Liverpool Update

15 January 2020

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Brian Caldwell gives an update on Town's FA Cup fixture with Liverpool.

Shrewsbury Town will face Liverpool Football Club in the fourth round of the Emirates FA Cup after progressing past Bristol City.

Salop will welcome the European and World Champions to the Montgomery Waters Meadow on Sunday the 26th of January.

Town CEO, Brian Caldwell caught up with ShrewsWeb to clarify ticket plans going forward for the FA Cup fixture with The Reds.

“All of our phones and emails have gone a bit nuts since the final whistle,” said Brian. “It’s going to be a massive game under the lights at the Montgomery Waters Meadow.

“We have done very well in the FA Cup in recent years. It’s good for all of the staff in every department to get used to these bigger occasions. The more you do them, the more you know what to do and learn from them.

“These games are always difficult when it comes to ticketing. We could sell the stadium out three times over. There is never an easy way to allocate tickets when there is such demand.

“Hopefully we have come up with the fairest way. Season ticket holders and Sovereign members get their ticket, as they should do. Those with loyalty points will also get the chance – the more loyal you are, the more chance of getting a ticket.

“You look at the capacity of 9875, you take the away end away which is around 1800 tickets and then you will lose some for camera platforms and things like that

“People with the most loyalty points should get them. Looking at the numbers, it will be down to people with maybe one or two loyalty points. It’s important that people who have supported the Club all season get a chance to get tickets.

“There is no price increase. Fair play to Liverpool, they have let us do our normal pricing strategy – that’s great for both sets of fans. You will be seeing the World Champions for the same price as a League One game.”

Brian is pleased the Club have reached the fourth round of the FA Cup for a second consecutive year and gave his immediate reaction to Town’s FA Cup upset against the Robins.

"It's fantastic for the Town and for the Football Club," said Town's CEO. "To have the World and European Champions coming here to Shrewsbury is a fantastic achievement.

"The guys put everything into the game last night and we probably deserved to beat them down at Ashton Gate. They put in another sterling performance last night.

"We now have Liverpool to think about in the coming days. Financially it is a boost, with the live TV fee and the prize money from tonight. It's not just about the money; it's about creating memories for Shrewsbury Town fans.

"We've had to plan for this since the draw was made. Both clubs need to make provisions, even though you don't want to talk about it. We have spoken to the guys at the Supporters Parliament as well.

"We had Wolves last year, West Ham before that - the bigger games are good for everyone. It’s good for the staff to experience it too."


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