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Ticket News

A New Generation Of Town Fans

2 March 2020

A recent study of Shrewsbury Town season ticket holders has revealed a significant increase in a younger generation of Salop fans coming to Montgomery Waters Meadow.

As well as having a traditionally high number of older-adult season ticket holders, Town CEO Brian Caldwell was delighted to learn a younger generation of Town fans are backing their team and helping secure the future of their football club.

“It’s a really pleasing statistic,” said Brian. “When I came here four years ago, the biggest age group of season ticket holders was the 50 to 60-year-old category. Whereas now, which is absolutely astonishing, it’s 10 to 20-year-olds. 

“People might think that’s because we have increased the under-eight season tickets to under-12’s but that would most likely boost the 0-10 category. There are a lot of things that have gone into making that happen - it’s a really good statistic for us as a football club looking to the future.

“The Shrewsbury Town in the Community people do tremendous work within the county and that has played a big factor. We give a lot of tickets away to schools and we try to promote the club as much as we can. Jamie and his team work with around 50 local primary schools - that’s had a massive impact.

“Safe Standing has improved the match-day atmosphere as well, which encourages more people to come along. There have been a few initiatives to lower the average age of our fan base. It’s obviously worked well when you look at the statistics. To go from 50 to 60-year olds to 10 to 20-year-olds is pleasing.”

Brian has also confirmed details of next year’s season ticket pricing structure will be announced in due course. He said: “Season ticket details is something on my to-do list. We are always looking at these things - we need to make sure the pricing is competitive.

“We have encouraged a new generation of Shrewsbury Town fans. One of the Supporters Parliament guys mentioned it’s an inter-generational thing - he comes with his dad and son. That’s where football brings families together. We pride ourselves on being family-friendly and family orientated as a football club. It was pleasing to hear that.”

Shrewsbury Town Football Club and Shrewsbury Town in the Community continuously strive to work within the county to encourage new generations of Shrewsbury Town supporters. Keep a lookout for season ticket details on the Shrewsbury Town website in due course.



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