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Club News

FanZone evolution

15 October 2021

Shrewsbury Town in the Community CEO Jamie Edwards shares details of recent on-going FanZone improvements.

Shrewsbury Town Football Club and Shrewsbury Town in the Community have combined efforts once again to ensure Town's FanZone is ever involving and improving.

Most recently, the Salop FanZone has seen the installation of a new dome roof to add needed cover during the winter months - a new feature that has created a more useable multi-purpose facility all year round.

Shrewsbury Town in the Community CEO Jamie Edwards is pleased with the ongoing work to benefit the Salop matchday atmosphere and is looking forward to seeing the project completed for the Salopian family.

"We've done loads of work over the last four weeks with the FanZone," said Jamie. "There's still loads of work going on with new flooring and more seating coming in and we'll also be engaging the fans with signage and things like that to make sure they get what they want in the FanZone. We are trying to create an atmosphere and an environment pre-match that the fans want to be involved in.

"During the winter months, FanZone attendances go down understandably for obvious reasons so having a covered area for the fans to stand under is great. We can still get bands on and still get music on. On those warmer days, we hope the fans will engage with the FanZone and the activities that we have - both adults and children.

"The FanZone isn't finished but it's operational and safe. The world is a little bit crazy at the moment so getting things from suppliers and things done in time was a mammoth task in the short window that we had. This Saturday, we have a band playing, Chris does a fantastic job. We'll have some children's activities going on. Slowly but surely after Covid, we are returning it to its former glory.

"The more we can improve the match-day experience, the better. We can't control what happens on the pitch but we can improve the other things that people come to the game for. The more we make people feel welcome, the more we can engage families and new audiences. We want to engage with the fans and see what they want in the FanZone rather than pilling things in there. Monday to Friday, it will be operational for a lot of our activities as a fitness hub."

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