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Club News

Town partner with Fair Game

15 September 2021

Club News

Town partner with Fair Game

15 September 2021

Shrewsbury Town join Fair Game in the mission to reboot our national game.

Shrewsbury Town today signed up to a new coalition of value-driven football clubs working together to improve governance of football in England and Wales, called Fair Game.

Shrewsbury join 27 other clubs including Accrington Stanley, Altrincham, Basingstoke Town, Bath City, Bury AFC, Bristol Rovers, Cambridge United, Carlisle United, Chester FC, Chesterfield, City of Liverpool, Curzon Ashton, Darlington, Dorking Wanderers, Ebbsfleet United, Gateshead, Grimsby Town, Leyton Orient, Lincoln City, Luton Town, Maidstone United, Newport County AFC, Rochdale AFC, Tonbridge Angels, Tranmere Rovers, AFC Wimbledon and Worcester City as members.

Fair Game is working with a team of over 40 world-renowned experts to find long-term solutions to issues around the game, including protecting the heritage of clubs, a fairer distribution of TV revenues, opposing the European Super League, and tackling discrimination.

The organisation also has the backing of several leading politicians, including the Shadow minister for sport Alison McGovern, the mayor of Greater Manchester Andy Burnham, and the Conservative MP Damian Green, a leading member of the influential DCMS committee.

Town's CEO Brian Caldwell who is a great believer in the initiative said:

“Supporting Fair Game is something that Shrewsbury Town Football Club feel very passionately about. I think it is of the upmost importance that as many clubs as possible spread the word and help push towards a more sustainable future.
"It’s time we see a fairer distribution of monies from the top tier of football that filters down the pyramid. This is needed more than ever with many clubs still coming to terms with the devastating financial impact from the recent pandemic. I believe strongly that we need to protect the integrity of all competitions and all the clubs that take part. However to do this we need all clubs to come together, and I will be doing my best to speak to other club officials to help spread the message and get them on board.”

Niall Couper, director of Fair Game, said: “I am delighted that Shrewsbury Town have joined.

“Fair Game is calling for fairness, sustainability and success. At Fair Game, we want long-term realistic solutions and we believe we can deliver them.

“We want a sport where every fan can put their shirt on in the morning proud in what it stands for, safe in the knowledge that the traditions and heritage of their club will always be there.”

To find out more about Fair Game visit 



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