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Club News

Shrewsbury Town Launch Innovative New Partnership

7 January 2024

Club News

Shrewsbury Town Launch Innovative New Partnership

7 January 2024

At Shrewsbury Town we are proud to say that we operate not only on matchdays but 365 days a year with conferencing and events welcoming over 250,000 guests per year.

Therefore, from Sunday, our supporters and business clients will see a huge  160-foot advertising banner from our partners Montacs, owned by club board member Duncan Montgomery, along our car park fencing.

In a new style of partnership, the new contract with Montacs has been written with a release clause, so any other business can purchase the same space with payment of a release fee.

This innovative idea ensures the club is getting fair value and is not tied into a long-term contract and means the company is paying market rates.

Duncan Montgomery, director at Montacs, said: “This is a fabulous piece of advertising for us, partnering with a brand like Shrewsbury Town, at a site that has a footfall of well over a quarter of a million people a year, excluding the football crowds.

"That is a huge number of people, making the signage significantly more valuable to us.

"It was great working with Andy (commercial manager Andy Tretton) and the team to make this happen in a new and innovative way"

Andy Tretton, commercial manager at Shrewsbury Town, added: “This is a first for Shrewsbury Town, a new way to do business that adds value to both sides and we are confident this will grow.

"It is a first to approach it this way and we hope this will form part of more 365-day partnership opportunities that can exist outside of football and create competitive tension in the market for previously unused marketing opportunities.”

For more information about taking up this advertising opportunity, along with any other commercial enquiry, please contact

Welcome to Shrewsbury Town, Montacs.


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