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Shrewsbury Town x Oxen | a new era - buy our new 2024/25 home shirt this week!

1 June 2024


Shrewsbury Town x Oxen | a new era - buy our new 2024/25 home shirt this week!

1 June 2024

SHREWSBURY Town mark the start of a brand new era this week as we officially begin our partnership with official kit and teamwear supplier Oxen!

And we can confirm that not only will our brand new 2024/25 home shirt be revealed next Tuesday - but fans will be able to BUY their brand new home replica shirts online and in-store from Wednesday June 5!

UK-based sportswear brand Oxen will provide kits and teamwear for our men’s and women’s first teams, our Academy, Foundation and all management and performance staff.

Our partnership with Oxen means we will have high-quality, bespoke trainingwear and kits that will be delivered on time and made in a fair-trade and sustainable manner.  

Oxen already has a strong presence across a variety of sports in the UK and especially within the EFL, partnering with Lincoln City and Doncaster Rovers.

Oxen are part of the Elite Pro Sports group – who last year became our retail partner and managing our club shop at the Croud Meadow. Since working with EPS, we have recorded fantastic numbers for online orders and we are looking forward to seeing this long-term partnership continue to flourish in the future.

Liam Dooley, Shrewsbury Town CEO, said: “We are delighted to be launching our new strips with Oxen.

"Their bespoke design has given us the chance to not only design our own strips, but involve our supporters in the process, most importantly for our fans.

"Oxen's desire to work collaboratively with Shrewsbury Town has ensured that we can have a really early and exciting kit launch ahead of the 2024/25 season." 

Oxen chief executive Lee Jenkinson said: “We are excited to get our partnership with Shrewsbury Town underway for the 24/25 season.

"Over the last year we have worked with Shrewsbury to ensure the fans have a wider range of items this season and are able to access them as early as possible.

"We are very proud to be working with Shrewsbury Town Football Club and look forward to a long and successful partnership.”

To kickstart our new partnership, we will be launching our 2024/25 home shirt this week, making this one of our earliest ever kit launches. Our brand new away kit and men's third/women's away kit - which were voted for by Shrewsbury Town supporters - along with our 2024/25 range of Oxen teamwear will be launched over the coming weeks.

And to celebrate, we will be giving away five x £100 giftcards which will be redeemable on the Elite Pro Sports website! To enter, SIMPLY TAP THIS LINK, sign up to Elite Pro Sports' newsletter and select “Shrewsbury Town” to be in with a chance of winning!

Are you ready?

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